It doesn’t mean customary external marketing i.e. ads in your local newspaper, direct mail, and brochures or a ticker on a local cable. If your practice is about to introduce dental implants as a new service, or if you’ve already ventured without much luck of new implant patients, you need to do something different from just the traditional approaches, also you have to be really on point with the traditional approach because implants are an expensive sell!
Your fellow practitioners are only competing when it comes to the services you both offer. If a neighbouring practise doesn’t offer dental implants, they’re a key market to send that business to you, if you do it right.
set up an appointment with a nearby practice to discuss various options for patient referrals. If they aren’t into that, set up a time when you can meet the staff, and drop off a letter that enlists possibilities of a referral program between the two practices. Make your conversation to ease down any ambiguity they have in their mind related to patient referral especially when their concern is that you won’t deliver quality service.
Reach out across various platforms-A referral marketing campaign involves you to create repeat impressions. Post letters and postcards, run targeted Google Ads, create a blog to share dental implant success stories/testimonials regularly on a social media platform.
new referral relationships should not be expected immediately. It takes time, effort, and sincerity to build the trust needed to make a relationship work. Plan your marketing strategy and commit to it for at least six months; then evaluate to see which plan worked best and focus on it.
Professionals who treat cases not only to be benefited financially but also to experience the satisfaction of making a difference in the quality of life for a patient; increase their chances of having referrals via a satisfied client.
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