Sincerity is a new success!

It doesn’t mean customary external marketing i.e. ads in your local newspaper, direct mail, and brochures or a ticker on a local cable. If your practice is about to introduce dental implants as a new service, or if you’ve already ventured without much luck of new implant patients, you need to do something different from just the traditional approaches, also you have to be really on point with the traditional approach because implants are an expensive sell!
Sincerity-is-a-new-success-nexagency

Focus on Internal marketing

It doesn’t mean customary external marketing i.e. ads in your local newspaper, direct mail, and brochures or a ticker on a local cable. If your practice is about to introduce dental implants as a new service, or if you’ve already ventured without much luck of new implant patients, you need to do something different from just the traditional approaches, also you have to be really on point with the traditional approach because implants are an expensive sell!

Use local dentists/competitors to your advantage

Your fellow practitioners are only competing when it comes to the services you both offer. If a neighbouring practise doesn’t offer dental implants, they’re a key market to send that business to you, if you do it right.

Be professional:

set up an appointment with a nearby practice to discuss various options for patient referrals. If they aren’t into that, set up a time when you can meet the staff, and drop off a letter that enlists possibilities of a referral program between the two practices. Make your conversation to ease down any ambiguity they have in their mind related to patient referral especially when their concern is that you won’t deliver quality service.

Reach out across various platforms-A referral marketing campaign involves you to create repeat impressions. Post letters and postcards, run targeted Google Ads, create a blog to share dental implant success stories/testimonials regularly on a social media platform.

Be persistent

new referral relationships should not be expected immediately. It takes time, effort, and sincerity to build the trust needed to make a relationship work. Plan your marketing strategy and commit to it for at least six months; then evaluate to see which plan worked best and focus on it.

Professionals who treat cases not only to be benefited financially but also to experience the satisfaction of making a difference in the quality of life for a patient; increase their chances of having referrals via a satisfied client.

  • As a dentist/ proprietor   you’re the opinion leader on the premises. Your diagnosis should be authentic and unquestionable!  The last thing you want is a staff member to suggest dental implants to a patient before you’ve even seen the patient!
  • Educate the staff so that they can talk intelligently about dental implants after your recommendation. A word of reassurance about the usefulness of the treatment by an assistant or a receptionist helps reinforce the message. Another idea is to let the staff share the appropriate case studies and testimonials about dental implants with patients when they ask about implants.
  • It is important to keep track of all the appointments and maintain a record of all the implant patients for future references
  • Follow-up after the consultation appointment helps in reassuring the patient that you are there to check on them. Also, the reinforcement helps to clear any second thoughts before the procedure.
  • It is important to keep oneself updated to the latest features and follow the latest techniques via continuing education seminars. This ensures patients trust in your judgment call.
  • Only the technique and expertise will not help you get patients, you must use high-quality products and state of the art material for the implant procedures.
  • It’s always wise to stock a sufficient number of implants and other dental materials in your inventory to avoid rescheduling or giving a patient reason not to show up.

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