It is said that implant and cosmetic dentistry are often the most difficult services to sell but it all depends on how you publicize your practice using cyberspace dental marketing and internal marketing.
It means that you need to be sensitive and empathetic towards your patients, concerns, and knowledge. Always use a layman’s language; also if you let help people see the upgrade in their quality of life in just a few months. It will be easier for those patients to be able to respond to the idea.
While discussing dental implants with a patient, you are selling on the idea, choosing the right terms and information in the conversation.
Instead of bombarding patients with technical jargon that a titanium post will be surgically implanted into their jawbone, and a crown or bridge will be cemented later, simply say that the dental implant will fix/replace your broken/missing tooth. Or, tell the patient that a dental implant looks and feels natural and that the only way to determine is with an x-ray.
Let the patient know that implants are safe and compatible with their natural body. Highlighting this advantage suggests that these materials have a lower rejection rate and a higher success rate of 95%-98%.
Help envision patients, on how implants can boost confidence, cosmetics, and add up to their beauty. Most people are very much concerned about their appearance. You can show them a mock-up look of the tooth. Assure them that they’ll be able to bite into an apple and smile confidently without hesitation if they used to wear a denture, or they will be able to talk properly without lisp if that was the case because of the missing tooth.
To lose a tooth is a big deal, and patients will want to know how to prevent them from losing anymore. Inform the patient that having implants will help preserve remaining teeth, and maintain their natural smile for years and years.
Patients will be open to the idea only if they know implants are completely reliable, aesthetically pleasing, and in place for years to come.
Eventually, you’ll have to brief the patients on how the process works and explain what you’ll be doing during the implant procedure; deliver the information most simply and conservatively.
To successfully advertise dental implant treatments, you need to convey value and invest in your branding, name recognition, using high-quality images, engaging text, and videos. The content in your cyberspace dental marketing needs to be educational, informative, and captivating.
Avoid focusing too much on your practice in general. Focus on the patient and emphasize the results (self-confidence & better oral function) patients will gain by choosing you amongst all the other implant professionals in town.
Patients will seek comfort in knowing that you are the best implant specialist for the job. Boast about your education and experience, continuing education courses, and success stories of the implant patients.
Ideally, try to answer all the facts and frequently asked questions your patients might have via any social media platform before they call or walk-in.
Make sure it’s easy for people to call or email to schedule appointments when they visit your web-page or any social media platform.
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